Aeru, a traditional brand from the age of 0, was established in 2011 as an in-house brand of WAERU Co.
We are creating original products with craftsmen from all over Japan, which can be used from birth to adulthood as a lifelong product.
The concept is to create new value and charm by mixing different materials together like a dish of salad, while making the most of their original flavors.
We hope that you will enjoy using these products made by artisans with sincerity and care in your daily life.
By doing so, we hope that children's sensibility and sense of values will be nurtured, leading to a society that is rich in spirit.
We hope that you will encounter genuine traditions.

Click AERU|PRODUCER for details!