YUIYU" is a brand that produces products that connect traditional crafts and modern life in Yamanaka Onsen area of Kaga City, Ishikawa Prefecture.

YUIYU hopes to bring products from a floral designer's point of view, based on the concept of connecting Yamanaka's traditional crafts to modern life.

We have created "plant-like lacquerware" as an attempt to further grow Yamanaka lacquerware, which has been handed down through the tireless efforts of artisans in the midst of magnificent nature.

As a sustainable approach, we have left the grain of the wood, which had previously been left out of the standard, as it is in its natural state, to deliver lacquerware with a new shape and new colors learned from nature.

The enjoyment of slowly changing colors as the lacquer ages enriches our hearts and minds.

We hope that you will feel free to pick up a piece of lacquerware and incorporate it into your daily life.