BRIDGE AND BLEND｜INCENSE

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Brand

The Tale of a Thousand Years in Scent

Bridge and Blend

2021
Incense
Hiro Nakayama｜Incense Producer

History

Driven by a desire to share the power of scent with the world

Having experienced a decline in her sense of smell due to excessive stress, incense producer Hiro Nakayama realized the profound impact fragrance can have on our lives. This sparked a passion to share this power with others. In 2008, she embarked on a journey into the world of fragrance.

With a mission to raise awareness of olfaction, one of our often overlooked senses, and to enrich sensibilities and foster creativities through fragrance, she founded "Project Felicia," a platform dedicated to exploring the limitless possibilities of scent, in New York in 2013.

Having been involved in the world of fragrance for many years, Hiro encountered incense in 2015 for the first time upon her mother's passing. She now believes that incense helped her heal from the grief of losing her mother.

Soon after, she felt compelled to create incense herself and began studying incense and holding incense experience workshops.

As she delved deeper, she discovered a remarkable truth: the six incense blends she used in her workshops represented the quintessential fragrances of Japan 1000 years ago. This led Hiro to wonder if these were the true "SCENTS of JAPAN" and she began sharing her discovery with workshop participants. As a result, she received requests to purchase these six incense blends as products. With a strong desire to preserve traditional Japanese fragrances for the next 1000 years, she finally decided to commercialize them in 2021. This was the beginning of the incense brand "Bridge and Blend."

Hiro, who spent more than 20 years living abroad, returned to Japan in 2017 and is now delivering old yet new "SCENTS of JAPAN" from Japan to the world through her incense brand "Bridge and Blend."

Characteristic

Reviving Ancient Fragrance for the Modern Age

Six in Sense, the first release from Bridge and Blend, is based on 1000-year-old blends, even mentioned in the Tale of Genji.

To recreate the fragrance of an era when synthetic fragrances did not exist, we meticulously select 100% natural premium-grade ingredients from around the world. The fact that each incense is handcrafted on Awaji Island, believed to be the place where the first fragrant wood drifted ashore in Japan, is a testament to their high quality.

Although inspired by a nostalgic scent from 1000 years ago, the fragrance revived in the modern age is fresh and familiar to modern life.

Furthermore, we are committed to sustainability, using an eco-friendly packaging design and donating 1% of our proceeds to environmental conservation efforts, demonstrating our gratitude for nature and aspiration for a better society.

For Customers

Indulge Yourself in Relaxation with the Essences of Incense

In our fast-paced digital age, take a moment to slow down and reconnect with yourself by embracing the tranquility of lighting incense.

Let your eyes follow the wisps of smoke, "listen" to the aroma, and hear the whispers of your inner voice.

Find solace in the power of incense to alleviate stress, shift your mood, and enhance focus.With "Six in Sense," embark on a journey through time to rediscover the fragrances of ancient Japan. Choose from our six unique blends, each designed to complement your current state of being, and allow the soothing essence of incense to guide you towards inner peace.

Whether seeking a moment of tranquility at home or gifting a loved one a thoughtful token of appreciation, "Six in Sense" incense is the perfect choice for birthdays, longevity celebrations, or simply expressing your care for someone.