Brand
Innovation to the Tradition of Kanazawa Gold Leaf
HAKUICHI
- 1975
- Kanazawa Gold Leaf
- Tatsuya Asano
History
Creating a Market for "Kanazawa Gold Leaf Crafts"
When HAKUICHI was founded, gold leaf was only considered a material that was used for crafts made in other areas.
In order to enable the accessible use of "Kanazawa Gold Leaf," which was a material applied in art works, HAKUICHI created a market for "Kanazawa Gold Leaf Crafts."
Later, while travelling across Japan to introduce Kanazawa Gold Leaf to a wider range of people, it gained recognition locally in Kanazawa and was able to develop into the local industry it is today.
As a crafts company, we take great care in making each and every one of our crafts by hand, despite the expansion of mechanization and mass production, and the development of new technologies.
We do this out of our belief that in traditional industries, traditional beauty lies in what is expressed by one’s hand technique.
Going forward, we will show the world the charm of Kanazawa Gold Leaf by continuing our traditional techniques, as well as developing new skills and blending them with tradition.
Characteristic
Collaborating With Other Companies in Different Industries
Depending on how they are used, Kanazawa Gold Leaf Crafts, which are made wholeheartedly by our artisans, are able to be serve a wide variety of functions, from facilitating traditional Japanese hospitality to complementing modern tableware.
Also, HAKUICHI is collaborating with other companies in different industries as we are be able to gain opportunities to create new techniques and new ways of expressing gold leaf through working with new industries.
By tackling new fields going forward, we would like to make technical innovations and expand the future of the tradition that is Kanazawa Gold Leaf.
For Customers
A Special Feeling Created by Traditional Beauty
What makes Kanazawa Gold Leaf splendid is the special feeling it creates with its traditional beauty.
The traditional beauty of gold leaf has charmed people since ancient times, as exhibited by its use as a symbol of power and a luxury item.
It is something that we hope will be used not only in upscale arts and crafts but also in all aspect of daily life, so as to enrich the lifestyles and cultures of many people.
This enrichment does not come from the reduction in the price of products and services, but is created by making a deep impression.
As the first company to use Kanazawa Gold Leaf to create Kanazawa Gold Leaf Crafts, we take pride in our name "HAKUICHI,” and will continue to work on our craftmanship, with the ambition to always enjoy new challenges proactively.