UTSUÀ | Imari-Arita Wares

Brand

The simplicity of embracing all dishes.

Marubun

• 1891
• Imari-Arita Wares
• Fumiya Shinohara

History

A new brand from Arita, the birthplace of Japanese porcelain

UTSUÀ is a new brand from Arita, Saga Prefecture, the birthplace of Japanese porcelain, which has a 400-year history.

The brand name "UTSUÀ" was chosen to make it easier for people around the world to pronounce the Japanese word "Utsuwa".

The word "Utsuwa" is used not only for tableware, but also to indicate the size of a person, such as generosity and modesty.

So, the word "Utsuwa" expresses the idea of "accepting all cuisines, whether Japanese or Western".

As part of the 2016 Arita Yaki 400th anniversary project, this is a masterpiece designed by Dutch designer Timen Schmelders, who stayed in Arita.

Characteristic

Stylish White Porcelain World

Schmelder's believes that collaboration with artisans and producers is always essential, so the company is constantly in dialogue with them, sharing knowledge and expanding its design vision.

With the UTSUÀ collection, Schmelders has succeeded in bringing this inspiration to life through the use of modern technology and the high level of artisanal craftsmanship.

The sophisticated white porcelain and stylish design of the UTSUÀ collection is the perfect accompaniment to both Japanese and Western cuisine.

The shadows cast by the delicate "shinogi" technique create an elegant impression and give the plate a campus-like appearance for the food.

You can choose between matte and glossy finishes, depending on your preference, for a variety of coordinated looks.

For Customer

Have fun as you go to campus.

Schmelder's believes that collaboration with artisans and producers is always essential, so the company is constantly in dialogue with them, sharing knowledge and expanding its design vision.

With the UTSUÀ collection, Schmelders has succeeded in bringing this inspiration to life through the use of modern technology and the high level of artisanal craftsmanship.

The sophisticated white porcelain and stylish design of the UTSUÀ collection is the perfect accompaniment to both Japanese and Western cuisine.

The shadows cast by the delicate "shinogi" technique create an elegant impression and give the plate a campus-like appearance for the food.

You can choose between matte and glossy finishes, depending on your preference, for a variety of coordinated looks.

Award

2019 Milan Salone (Italy)