The world's first "storable obi".
A new type of "obi" inspired by industrial belts that anyone can easily put on and take off without knowing how to wear it, and a sturdy silver buckle prevents it from collapsing.
If you attach the included VEDUTA clear pouch that can hold a long wallet, smartphone, cigarettes, etc., it will free you from troublesome baggage.
|Country of origin||Tokyo, Japan|
|Electronic Equipment||Washing machine 〇.You can also extend wrinkles with a steam iron.|
|Note||After washing, please dry with a Japanese clothes hanger (wide 120 cm or more is recommended).|
|Delivery Time||1-2 weeks (if out of stock + 1-2 weeks)|
RE・DESIGN JAPANESE KIMONO
- Designer Masashi Watanabe
Being shocked in Miran
I studied overseas in Miran to pursue my interest in western fashion industry, but the whole experience in Miran had brought me the major breakthrough on my perspective on fashion.
What I saw there was the never ending line of people waiting to see the exhibition of Japanese armament, Kimono wearing class full of reservations, and more.
I felt that "Japan" is demanded by the world.
This experience also made me realize that I was pretending to be someone else: being dressed in westernized fashion while my true passion was facing directly at my country of origin, Japan.
Kimono was widely worn in mere a century ago
The experience that I had in Miran made me realize my identity as a Japanese, and the perspective I had toward fashion.
People wear modern clothes nowadays in Japan, but mere a hundred years ago Kimono was our main outfit.
However, through major historical events Japan was westernized in many ways, including the fashion industry.
One day, kimono became an "old-fashioned style" and western clothes took the place of "normal view" in Japan, which in Italian "veduta".
As one Japanese, being part of the fashion industry, I decided to strive until I get "veduta" of people wearing kimono on a daily basis once again, just like a century ago.
Eventually I hope to spread the kimono culture overseas to achieve an even new "veduta".
I want to change the scenery of the world (Veduta) with "NEO KIMONO"
Fashion has the power to change peoples mind.
Our traditional kimono style has been somewhat dominated by modern western clothes since the post war era.
Japan seems to have lost its confidence and vigor in the past century.
I believe these two are deeply connected to each other.
Our ultimate goal is to change such "veduta" with the impacts kimono can bring.
We hope to make a bright new future, where Japanese people are confident and energetic by wearing our old-and-new outfit: NEO KIMONO.
The essence of free and exciting streets in yukata
While retaining the important parts of the traditional Japanese kimono and yukata, we propose innovative designs and coordination that are not bound by conventional wisdom.
You don't need to have any knowledge of kimono dressing to be able to wear it alone.
・You can easily wear it by using a rope belt
・You can enjoy coordinating it with your everyday clothes.
・There is no need to buy clogs or undergarments.
・Translated with www.DeepL.com/Translator (free version)
Progress to date
Establishment of VEDUTA
BOCACEN SPAIN FES 2018 IN STEREO BUS TOUR
CHUS & CEBALLOS Supported by OTO MUSIC and .WAV
DJ/PRODUCER "CHUS & CEBALLOS
One of Spain's leading DJs who has been remixing official remixes of international artists such as Madonna
Yosuke Kubozuka / Yosuke Kubozuka and Leslie Kee / Leslie Kee
Special Collaboration Photo
VEDUTA COLLECTION in Shanghai
The brand's first exhibition was held in Shanghai (over 400 visitors per day)
-April 2019- Starving Ranger 20th Anniversary Live "Starving Garden Festival" in Ebisu
The Starving Ranger, Akko Gorilla, Hill Climb, TOC, K-Dubshine, etc.
Translated with www.DeepL.com/Translator (free version)
How Japanese Products Can Be Such High Quality
The Reason Japan Can Produce So Many High-Quality Products
To put it simply, it’s because they found a way to produce exceptional products with high efficiency, resulting in surprisingly low prices.
The Japanese Drive for Perfection
The Japanese always seek perfection in both the production process and the products themselves.
As such, the Japanese production process aims to eliminate waste and inefficiencies while guaranteeing quality by having craftspeople inspect their own products and constantly strive to make improvements.
Ingenuity Stemming from the Spirit of “Omotenashi” and “Kikubari”
The Japanese excel at creating and improving things because of their devotion to the ideas of hospitality and attentiveness, known as “omotenashi” and “kikubari” respectively. These ideas push them to uncover, predict, and fulfill their customers’ every need.
This earnestness, as well as how they spare no effort when it comes to offering their customers the very best, is reflected in the products Japan produces.
Trustworthy Suppliers That Deliver On All Fronts
One product is often the result of various organizations joining forces and combining their skills and capabilities.
Japanese suppliers are known for their dedication to delivering high-quality materials, parts, and products on schedule, and it’s thanks to their efforts that Japan can produce such high-quality goods.
The Japanese Are the World’s Most Discerning and Demanding Customers
Many Japanese people have traveled and experienced shopping around the world. This has given them a much more discerning eye for judging the quality of products.
The standards of Japanese people are very high. They are finely tuned not just to the quality, safety, design, and novelty of products, but also to their visual appearance such as their packaging and wrapping.
Made-in-Japan products keep improving in quality in order to meet the rigorous standards of their domestic clientele.
Japan Is Home to Many Long-Established Companies
According to an international survey, Japan has the highest number of companies that have been established over a century ago. In fact, the grand total of 33,076 of such Japanese companies accounts for 41.3% of the total worldwide number of 80,066. The US takes second place with 19,497 companies (24.4%) and Sweden comes in third with 13,997 (17.5%).
Japan also has the highest number of companies that are more than two centuries old, being home to 1,340 such companies, which account for 65.0% of the global total of 2,051. The US takes second place with 239 companies (11.6%), Germany comes in third with 201 (9.8%), and the UK places fourth with 83 (4.0%).
So, Japan is able to produce so many high-quality goods because it’s home to the highest number of long-established companies that have been passing down their knowledge and technical prowess through the generations.
*Source: Based on data from Teikoku Databank and Bureau Van Dijk’s orbis (as of October 2019).
What Makes Traditional Japanese Crafts High Quality
Traditional crafts are the amalgamation of Japanese culture.
“Traditional crafts” is the general term used for crafts that are produced using processes and techniques that have been passed down through generations. In Japan, this includes textiles, dyed goods, ceramics, lacquerware, woodwork, washi Japanese paper, dolls, items for Buddhist rituals, and other goods that enrich our everyday lives.
Traditional crafts are associated with the concept of “the beauty of use”, which refers to products and skills that become easier to use and approach perfection the longer they come into contact with people.
Currently, it is believed that there are approximately 1,300 different types of traditional crafts in Japan.
Among these, 236 crafts have been officially designated as “traditional Japanese crafts” by the Japanese Minister of Economy, Trade and Industry (as of January 2021).
The main criteria for being recognized as a traditional Japanese craft:
Key Parts of the Production Process Must Be Done by Hand
Traditional Japanese crafts do not have to be entirely handmade, but the underlying process that brings out the product’s unique and distinctive characteristics, such as their quality, form, and design, must be handcrafted.
This guarantees that every traditional Japanese craft is, at its core, a product of human hands, meaning that its size and shape have been designed with human comfort in mind. It also makes the crafts much safer.
The Skills and Techniques Used to Make It Must Be Passed Down for Over 100 Years
The Japanese believe that a technique or a skill can only be considered reliable and complete after it’s been refined through trial and error and constant improvements by numerous craftspeople over a period of at least 100 years.
Skills are closely related to the capability of each craftsperson and precision, and they are something that an individual can refine. Techniques, on the other hand, are associated with the historical accumulation of knowledge, including everything from the selection of raw materials to the production process.
All this said, modern craftspeople don’t just mimic the techniques of the past. Rather, they’re continuously coming up with improvements and developing new ways of doing things without fundamentally changing what makes traditional Japanese crafts unique.
The Skills and Techniques Used to Make It Must Be Passed Down for Over 100 Years
As we can see, the secret to the high quality of made-in-Japan products is the drive of Japanese people for perfection, the adherence to their unique philosophy of hospitality, and their discerning eye that can’t be matched.
Traditional Japanese crafts are one level above normal made-in-Japan products, as they must also meet rigorous criteria such as being handcrafted or made using skills and techniques that have been passed down for at least a century.
Thanks to all of the above, Japanese products have become famous for their high quality all over the world.