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|Manufacturer||Maehara Koei Shoten-option|
|Country of origin||Tokyo, Japan|
|Material||Kanji, hiragana, katakana, alphabet|
|Note||Up to 7 full-width characters and 14 half-width characters|
|Delivery Time||1-2 weeks (if out of stock + 1-2 weeks)|
Luxurious and high-quality umbrellas
Maehara Koei Shoten
- Tokyo Umbrella
- Shinji Maehara
Perfectly suited t your taste
The origin of our brand dates back to 1948, when my grandfather, Mitsuhana Maehara, opened the umbrella store in Taito-ward, Tokyo.
Back then, the umbrella industry had a rule that each company belonged to the bigger group and made a licenced product under.
Mitsuhana, when he decided to open his own umbrella brand, he wanted to make it unprecedented, manufacturing umbrellas that are completely different from the other brands.
Since then, we make unique and high-quality umbrellas that you probably have never seen before.
You will be convinced why our umbrellas are used by the imperial family
We manufacture each umbrella based on multiple precise calculations, figuring out the best design for practical usages.
Hence, our umbrellas are user-friendly, yet maintain the elegant and luxurious appearance both when opened and closed.
Light-weight and robust structure are enabled by the selected material of oak tree, which is known by its softness and rustproof characteristic, making the umbrellas to be durable for long years.
Such techniques and materials are the secret of our products' durability and the quality, that are assured by the imperial family.
Please feel the ultimate integration of our craftsmens' works
We believe that the four "humans" contained in the Chinese character describing umbrella (There are four 人 (humans) in 傘 (umbrella)) represent the four major steps of manufacturing processes: cloth, bone structure, handles, and adjustment.
We believe that our umbrella is the ultimate integration of skills and techniques passed down through generations, from craftsmens' hands to hands.
Not only to prevent you from getting wet on rainy days, but also to dress you up, we hope our umbrellas can bring colors and joy to your days.
How Japanese Products Can Be Such High Quality
The Reason Japan Can Produce So Many High-Quality Products
To put it simply, it’s because they found a way to produce exceptional products with high efficiency, resulting in surprisingly low prices.
The Japanese Drive for Perfection
The Japanese always seek perfection in both the production process and the products themselves.
As such, the Japanese production process aims to eliminate waste and inefficiencies while guaranteeing quality by having craftspeople inspect their own products and constantly strive to make improvements.
Ingenuity Stemming from the Spirit of “Omotenashi” and “Kikubari”
The Japanese excel at creating and improving things because of their devotion to the ideas of hospitality and attentiveness, known as “omotenashi” and “kikubari” respectively. These ideas push them to uncover, predict, and fulfill their customers’ every need.
This earnestness, as well as how they spare no effort when it comes to offering their customers the very best, is reflected in the products Japan produces.
Trustworthy Suppliers That Deliver On All Fronts
One product is often the result of various organizations joining forces and combining their skills and capabilities.
Japanese suppliers are known for their dedication to delivering high-quality materials, parts, and products on schedule, and it’s thanks to their efforts that Japan can produce such high-quality goods.
The Japanese Are the World’s Most Discerning and Demanding Customers
Many Japanese people have traveled and experienced shopping around the world. This has given them a much more discerning eye for judging the quality of products.
The standards of Japanese people are very high. They are finely tuned not just to the quality, safety, design, and novelty of products, but also to their visual appearance such as their packaging and wrapping.
Made-in-Japan products keep improving in quality in order to meet the rigorous standards of their domestic clientele.
Japan Is Home to Many Long-Established Companies
According to an international survey, Japan has the highest number of companies that have been established over a century ago. In fact, the grand total of 33,076 of such Japanese companies accounts for 41.3% of the total worldwide number of 80,066. The US takes second place with 19,497 companies (24.4%) and Sweden comes in third with 13,997 (17.5%).
Japan also has the highest number of companies that are more than two centuries old, being home to 1,340 such companies, which account for 65.0% of the global total of 2,051. The US takes second place with 239 companies (11.6%), Germany comes in third with 201 (9.8%), and the UK places fourth with 83 (4.0%).
So, Japan is able to produce so many high-quality goods because it’s home to the highest number of long-established companies that have been passing down their knowledge and technical prowess through the generations.
*Source: Based on data from Teikoku Databank and Bureau Van Dijk’s orbis (as of October 2019).
What Makes Traditional Japanese Crafts High Quality
Traditional crafts are the amalgamation of Japanese culture.
“Traditional crafts” is the general term used for crafts that are produced using processes and techniques that have been passed down through generations. In Japan, this includes textiles, dyed goods, ceramics, lacquerware, woodwork, washi Japanese paper, dolls, items for Buddhist rituals, and other goods that enrich our everyday lives.
Traditional crafts are associated with the concept of “the beauty of use”, which refers to products and skills that become easier to use and approach perfection the longer they come into contact with people.
Currently, it is believed that there are approximately 1,300 different types of traditional crafts in Japan.
Among these, 236 crafts have been officially designated as “traditional Japanese crafts” by the Japanese Minister of Economy, Trade and Industry (as of January 2021).
The main criteria for being recognized as a traditional Japanese craft:
Key Parts of the Production Process Must Be Done by Hand
Traditional Japanese crafts do not have to be entirely handmade, but the underlying process that brings out the product’s unique and distinctive characteristics, such as their quality, form, and design, must be handcrafted.
This guarantees that every traditional Japanese craft is, at its core, a product of human hands, meaning that its size and shape have been designed with human comfort in mind. It also makes the crafts much safer.
The Skills and Techniques Used to Make It Must Be Passed Down for Over 100 Years
The Japanese believe that a technique or a skill can only be considered reliable and complete after it’s been refined through trial and error and constant improvements by numerous craftspeople over a period of at least 100 years.
Skills are closely related to the capability of each craftsperson and precision, and they are something that an individual can refine. Techniques, on the other hand, are associated with the historical accumulation of knowledge, including everything from the selection of raw materials to the production process.
All this said, modern craftspeople don’t just mimic the techniques of the past. Rather, they’re continuously coming up with improvements and developing new ways of doing things without fundamentally changing what makes traditional Japanese crafts unique.
The Skills and Techniques Used to Make It Must Be Passed Down for Over 100 Years
As we can see, the secret to the high quality of made-in-Japan products is the drive of Japanese people for perfection, the adherence to their unique philosophy of hospitality, and their discerning eye that can’t be matched.
Traditional Japanese crafts are one level above normal made-in-Japan products, as they must also meet rigorous criteria such as being handcrafted or made using skills and techniques that have been passed down for at least a century.
Thanks to all of the above, Japanese products have become famous for their high quality all over the world.